The Beauty Brand is the brainchild of Maureen Grobler, image coach and makeup artist, linking together a host of products, services and suppliers that develop client’s beauty and brand and ultimately unlocks self-confidence.


Approaching image and style with an ethos of authenticity and deep-seated value, The Beauty Brand services and products look much further than skin deep, offering longevity to your personal brand, born from understanding and embracing who you are.


“The Beauty Brand exists today as a vehicle for my most valuable product: self-confidence.


After having worked in the beauty industry for many years, I reached a place where I could no longer tolerate the superficial side of my work. I could do your makeup and dress you to the nines, but if you don’t have confidence in yourself, how you look will not change how you feel.


I asked myself: “What makes people unforgettable?” and how do I use my experiences and skills to show women the road to real authentic value.


I love the fact that I can use my make-up artistry and image coaching to redefine beauty as a brand that is unique to every client. I do what I love and fuel my creativity, but moreover, I help unlock potential, producing powerful women who can change nations and states instead of obsessing over scales and wrinkles.

Yes, of course, the way we present ourselves to the world is essential to how the world responds to us, and that is why we are here, as stewards, helping you on this quest of self-discovery.


What are your true voice and personality deep within? Let us help you find your true inner beauty, your own powerful beauty brand.”

“Let people catch something from your heart that will cause no discomfort, but help them to sing” – Rumi

Maureen Grobler: Founder & Owner


Me in two words: Inquisitive and effervescent.

What does beauty mean to me: “Beauty is a dynamic event that occurs between you and something else. Beauty can spontaneously occur at any moment given the proper circumstances, context, or point of view. Beauty is thus an altered state of consciousness, an extraordinary moment of poetry and grace.”

Why am I beautiful: I’m real.

What do I find beautiful: Simplicity. Clean uncluttered lines. Blue. Sound. Intelligence. Mystery. Other real people.

Where do I find beauty: I am hardwired to see beauty everywhere. There is colour, design, art and symmetry in everything around us. All we have to do is develop an awareness and apply it in our daily living.

My beautiful song: “Shape of my heart” by Sting.